Book trailers and ad copy

Today we worked on my booktrailer. As I mentioned before, my brother is doing the whole technical side of it, and we got off to a flying start. Everything was goign great and then we got to the part where we had to add text…

Today we worked on my book trailer. As I mentioned before, my brother is doing the whole technical side of it, and we got off to a flying start. Everything was going great and then we got to the part where we had to add text…

Of course, I had thought about that part, even watched dozens of other book trailers as a reference and had pretty much thought I could wing this. After all, I have already written two 90K words novels, how hard could it be to write a few sentences. Okay, not entirely true; I also had a hard time writing my blurb. But that’s why I thought this would be a piece of cake, I already had my blurb, so my idea was to use that text for the trailer as well. Great idea! Except it didn’t work. It was waaaaay too long and wordy.

I tried shortening sentences and such, but the results were just ‘meh’.

Now, my brother hasn´t read my book but is rather opinionated about his likes and dislikes. And with every sentence my brain could come up with, I got thumps down. (accompanied by several expletives) “It doesn’t want me to buy this book!”, “It’s not funny.” etc etc. I can tell you, after several hours of this, my head was in the gutter, self-doubt crippling me even more with every comment thrown my way. I wrote an entire novel–a novel several beta, and proofreaders have read and liked. People tell me my writing is ‘witty’, ‘sharp humored’, ‘funny’. Why can’t I come up with a few one-liners when it counts?!

Frustrated, we closed up for the day, and it was back to the drawing board for me to come up with better texts. And then it hit me. I wasn’t writing a story. I was writing ad copy. And that’s a whole different ballgame, isn’t it? Though I can’t exactly put my finger on the differences, that doesn’t mean it’s the same. At least that’s what my mind is telling me. (read: reassuring me with) I feel stupid and scared I’ll never find the right words, the right note. So instead, I’ll try and clear my mind, and try again tomorrow with a clean slate. My novel wasn’t written in one go either.

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